Brand Building | How Imagery Can Transform Your Brand - Megan Martin Creative | Education and Showit Website Templates for Digital Business Owners

Brand Building | How Imagery Can Transform Your Brand

Website Design

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Brand Photography_Megan Martin Creative

First of all… HI!!!

It has been 6 weeks since Baby Esley was born and whew! Newborns… 😉 I am loving all the snuggles and cooing, but am so glad to get back to writing!

So without further adieu, let’s talk about a topic that is so so good for your brand: Imagery.

I can just hear you saying, “I just spent all this valuable money and time building a gorgeous brand, and now you are telling me I have to spend more on images, Megan?” Well, in short… YES! I am going to go out on a limb and say that compelling imagery is JUST as important if not even more than a gorgeous visual brand identity. And I am a graphic designer so that is saying a lot! Branding is emotional. It is meant to connect your business with your customers and clients deeply. Well designed visual brand identities do make that connection, but more so on the side of creating recognition and loyalty.

Brand Photography_Megan Martin Creative

So how do you grip your potential clients and audience before they get a chance to connect with you personally or experience your services and products? You guessed it: Imagery.

The key to images that really tie it all together is powerful brand specific imagery. That means images that are designed, styled and photographed specifically for your business. You see all those pretty little pictures around this site? Now look at my logo. Look at the colors around the site. Do you notice something?

They blend seamlessly with my visual brand identity. One is the direct extension of the other. Professional high quality branded imagery takes a simple design of letters and digital graphics and brings them to life. They make the visual brand identity tangible, relatable and inviting. When the two come together it can powerfully connect your potential customer to your business mission! And that my friend is MAJOR in making the sale in this online world!

This brand specific imagery can pretty much be used a million ways to make your business look perfectly polished and I am going to show you a few of the ways I use it.

1. Website Design. Don’t just throw any ole picture on your website, girl!! Your website is your online office/storefront so treat it like you would interior design. If your brand was gold, pink and black I am going to guess you wouldn’t throw mint paint all over the walls of your storefront and accent the place with blush details, right? Even though mint and blush is oh so pretty it would literally make no sense in the design of your storefront if you want to keep consistency with your brand. So don’t slap any image of your work you can find all over your website! Contain the images that aren’t specific to your visual identity to the portfolio and blog posts and create the rest of your website around stunning branded photos.

Brand Imagery_Megan Martin Creative

2. Printed Collateral. The options are endless here. On the back of your business card, promotional material, client magazines, printed ads, services guide, pricing sheets, etc etc. Since most of our clients will find us online, reinforcing the brand with coordinating and compelling printed collateral is SMART. And for those that don’t find you online but rather pick up a card here or see an ad there, compelling printed collateral is SMART and will encourage your potential customer to actually open their laptop and go find your gorgeous website!

Brand Imagery_Megan Martin Creative

3. Digital Collateral & Graphics. I am talking about media guides, proposals, PDF documents, e-books, blog post images, blog banners, and blog advertisements. It’s all about the touch points. In the digital age, we might never come face to face with our clients so it is crucial that our digital collateral convey those emotions you want to express so he or she can feel as though they are really connecting to you and your brand. If you haven’t heard of the touch point theory, it goes a little like this: The average person needs to see or hear your brand through touches or touch points 7 times before they take action and purchase. And many times we don’t have the chance to get in person and make that dazzling pitch, so make each and every digital touch point stand out with gorgeous imagery. I assure you it will give you the competitive edge over the 100 other ladies that are offering the same service!

Brand Imagery_Megan Martin Creative

4. Email Styling. Turn a regular email into a note that feels like real stationary! Intentionally crafted emails with pretty imagery will make the person on the other end feel like your email is special and worth spending the time really digesting what you have to say. All it takes is a simple banner design and a coordinating signature and boom! Gorgeous emails!

Brand Imagery_Megan Martin Creative

5. Social Media. This is a biggie! We all know that social media is huge for our businesses. It is essentially free marketing! And the age of giant  cheesy and sales pitchy words in obnoxious colors that basically yell at your audience is OVER. Seriously, please don’t do this. Engage your followers with beautifully and thoughtfully crafted images that speak to the heart of your brand. And if you don’t have time or the skills to take your own photos all the time, create social content with your brand imagery! You can overlay text when needed in a pretty way to convey your messages. You can also use your brand imagery to make your social profiles coordinate with headers and app buttons to boot!

Brand Imagery_Megan Martin Creative

See what I mean? In conjunction with my “storefront” of a website, presenting my brand with coordinating imagery ties everything together and makes each touch point feel polished and well thought out. You can create a similar appeal through hiring a professional photographer to shoot either lifestyle images that coordinate with your business mission or flat lay images with props that appeal to your brand style. I use a combination of both for my business with the lifestyle images shot by Sarahdipity Photos and the Flat Lays by Shay Cochrane. Shay also has an affordable option for stock flat lays in her SC Stockshop that can elevate your brand quickly! But if you have the dollars to have brand specific images made (by her!) I highly recommend it! I know it is an investment, but it is SO worth it!

Do you have another way you use brand imagery beautifully? Tell me how in the comments below!

Megan Martin

I'm a Mama of 4 who went from college drop out with zero biz savvy to building a 6-figure digital business on my own terms. I share the REAL bts of creating products, building a brand, and scaling for passive profit with courses, memberships, templates, downloads, and more.

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  1. Courtney says:

    Wow, Megan! Thank you so much for this thoughtful post! Although I put a signature in my emails, I never thought about putting in a banner. Duh! You are so right, and it does make it more personal and cozy.

  2. Susie Marie says:

    Frist off, I adore your website! This is such a great post!

  3. Amilia says:

    I am definitely bookmarking this to come back to it! So many wonderful tips. And you have done an amazing job with your branding and imagery!

  4. abigail says:

    you do such a nice job of keeping everything consistent. I really really need to make this a priority.

  5. Elizabeth says:

    AMEN SISTER! Everything in your brand should be intentional and reflect your core focus. Including beautiful images!

  6. Sarah-Daye says:

    Hi! Can you go into details about adding a banner to gmail emails? The only thing I could find was adding it to the signature. But you have it at the top in your photo. Thank you!

    • Megan Martin says:

      Hi Sarah! I just created a video tutorial to make it happen! You can see it here: meganmartin.net/gmailstyling Hope that helps! 🙂

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