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sharing stories of motherhood & tools for growing brands

Welcome to what many think is the trickiest page of a website: The About Page. Tricky you say? Is it about you? Is it about your customer? Do you need to share your Starbucks order and 10 other favorite things? What really matters on this page? The options are dizzying. Let’s figure it out together! […]

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Branding

Wait… Who is the About Page Actually About?

Website School is in session! Time to pull out our Kate Spade school supplies and get a degree in the science of Websites the Convert. The diploma will be pink. And scented. Adds a nice touch, don’t you think?! 😉 Today, we’re starting with the big kahuna: Your Website Home Page. And how to design […]

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Branding

How to Design an Irresistible Website Home Page

Today is launch day for my dear client, Marieanna Wild! She is officially unveiling her gorgeous new brand and custom Showit website for her deeply intentional business: Stay Wild Love.   A few months ago, I put out a simple call on Instagram stories. I was looking for a business owner who Served other business owners – […]

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Branding

Custom Showit Website for Stay Wild Love

Today I am going to say something shocking. So get ready. You know all those years spent with your head in the books to nab straight A status? We’re gonna throw that out the window. When it comes to website design, you gotta forget all those fancy grammar rules you learned in English class and […]

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Branding

The ONE Time You Need to Forget About Grammar

As a brand and marketing strategist, nerding out over marketing strategies like leveraging Pinterest for your business and growing an audience organically on Instagram are kinda my thing. But I’ve realized over the past few months that the creative industry has a rather large void when it comes to understanding marketing. We love to talk […]

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Branding

What Your Home Page Needs to Do in the First 5 Seconds for the Creative at Heart Blog

I’ve been studying and implementing branding strategies for quite a long time now. Over the years I’ve learned something: No matter how perfectly polished your graphic design elements are for your brand (logo, patterns, fonts, marks, etc.), if you leave out imagery, you are missing the mark. You can have the prettiest graphically designed brand […]

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Branding

How to take better images for your blog with a DSLR

Let’s talk about fonts. Have you ever snagged a fancy font online that had the prettiest swashes and strokes in the advertisement images, only to realize when you went to use the font you didn’t have all those extra little details to use? Technically, you do. You just have to know how to find them! […]

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Branding

How to Access Pretty Open Type Font Glyphs

One of my favorite graphics to make for my online marketing efforts combines imagery and screenshots of what I am up to. Over the past couple year, styled stock photography has emerged in the creative industries and it has been HUGE is helping me grow my brand with stunning quality images. My sweet friend, Shay […]

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Branding

How to Make a Clipping Mask in Adobe Illustrator

In the past year or so, including a Resources Page in your website design has become a huge trend, especially in the creative industry. And for good reason! A Resources Page is a fantastic way to provide value for your online tribe and helps establish the like, know, trust factor that is paramount to connecting […]

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Branding

Anatomy of a Valuable Resources Page

it's never too late to be whoever you want to be.

- f. scott fitzgerald
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