I’m just gonna cut straight to the case: running a small business is NO JOKE, especially if you are still going at it as a solo entrepreneur (or even if you have. VA to help with a few tasks here and there). You wear all the hats. CEO, product creator, marketer, copywriter, planner, strategist, social media coordinator… you get the point. There are so many balls in the air everyday that moving the needle on your new digital product idea can feel downright overwhelming.

Let me guess…

You have a GENIUS idea for a digital product buttt

You don’t have the budget for a professional videographer to come to your house and film your course. Don’t forget hair and makeup while you’re at it. Then make sure you’ve got top of the line professionally designed slides for that presentation. And of course you’ll need a whole new suite of brand images AND a graphic designer for the social media posts AND probably a brand new website, too?

Here’s how that story goes:

You sit on your idea for a year (or years!) and still don’t have anything to show for it. And the people you are meant to serve and impact still haven’t heard your message and seen the transformation only YOU can bring.

Sound familiar?

You just might be stuck in the trap of over-professionalizing your content. If you’ve had a product or service that you’ve been wanting to create and launch, but have it in your head that every single piece of it has to be perfect, I’ve got just the thing you need to hear.

I sat down with my friend and creative educator peer, Laylee Emadi of So Here’s the Thing Podcast to talk about how over-professionalizing your content typically leads to launches being delayed, or worse, never happening and what to do instead to finally start moving the needle in your small business.

In this episode of Over-Professionalizing Your Content Is Slowing You Down, we discuss:

• The creative industry’s obsession with over-professionalized content and how that concept is keeping you from moving the needle forward in your product and business
• How to push through road blocks to get your idea created
• Why you should follow the reality TV method for content that actually engages your audience
• How to innovate when your industry feels oversaturated

Ready to tune in?

Click HERE to tune into Episode 73 of the So Here’s the Thing Podcast: Over-Professionalizing Your Content Is Slowing You Down now!

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