Welcome to what many think is the trickiest page of a website: The About Page. Tricky you say? Is it about you? Is it about your customer? Do you need to share your Starbucks order and 10 other favorite things? What really matters on this page? The options are dizzying. Let’s figure it out together! […]

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Branding

Wait… Who is the About Page Actually About?

Website School is in session! Time to pull out our Kate Spade school supplies and get a degree in the science of Websites the Convert. The diploma will be pink. And scented. Adds a nice touch, don’t you think?! 😉 Today, we’re starting with the big kahuna: Your Website Home Page. And how to design […]

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Branding

How to Design an Irresistible Website Home Page

I’ve been studying and implementing branding strategies for quite a long time now. Over the years I’ve learned something: No matter how perfectly polished your graphic design elements are for your brand (logo, patterns, fonts, marks, etc.), if you leave out imagery, you are missing the mark. You can have the prettiest graphically designed brand […]

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Branding

How to take better images for your blog with a DSLR

I can feel it now… I am about to make a lot of stay in your one lane niche preaching teachers shocked! I have been thinking a lot about the “Niche” conversation within the creative industry. Here is how the Finding Your Niche talk goes: Find what you are really good at and work really […]

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Business

Why You Shouldn’t Put All Your Business Eggs in One Basket

I have BIG news. Brace yourself. It is shocking. Instagram is not my number one. In fact, Instagram pales in comparison to the one social media platform that continues to drive sales to my business: Pinterest. I’m behind the scenes experimenting with new tools and efforts to really ramp up my Pinterest strategy, but I […]

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Marketing

7 Quick Ways to Boost your Pinterest Strategy

In the past year or so, including a Resources Page in your website design has become a huge trend, especially in the creative industry. And for good reason! A Resources Page is a fantastic way to provide value for your online tribe and helps establish the like, know, trust factor that is paramount to connecting […]

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Branding

Anatomy of a Valuable Resources Page

When I was behind the scenes designing my Showit 5 website, I shared a few peeks of the various lists I tackled along the way to make the new website design come to life on Instagram Stories. At the time, one of my sweet followers asked how I organized the process, so I promised her […]

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Branding

How to Organize and Complete Your New Website

Last week I talked to you about why I made the switch to Showit 5 for my website design, and this week I want to share with you a very important lesson about web design. And it may come as a bit of a shock since it isn’t about the actual “look” of your website […]

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Branding

The Most Important Thing to Care About When Designing Your Website

Back in August 2016, I re-launched my FIFTH website for this business. You could say I’ve been around the design block when it comes to websites. I’ve gone from a Wix Site, to a ProPhoto Site, to a custom designed site, to a Restored 316 Site and finally to the Showit 5 Website that I […]

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Branding

Why I Switched From a WordPress Website to Showit 5

it's never too late to be whoever you want to be.

- f. scott fitzgerald