Helping Creatives Since 2014
From the stage to right here, I share my best advice (and what I'm learning!) on magnetic branding, effective marketing, website design and copy tips, and the science of conversion.
The Actionable Advice you Need
Pick a category below to get approachable and actionable advice to help you grow your business.
DIY website design and copywriting tips to help you increase conversions now.
Marketing, Branding, and Business advice backed by 8 years and lots of late nights!
Take your Showit website to the next level with DIY design tutorials and easy tips.
Recently, I shared a blog post on how to design a scrolling computer screen graphic and a lot of people got really excited about it. Including me! When AnnaKate showed me how to create the scrolling effect on a computer screen mock-up I FLIPPED out with excitement. Today, I want to share with you a […]
Today I am SO excited to share a tutorial I’ve been asked for a ton of times: How to make a scrolling website graphic in Photoshop! These little animated graphics are great for showing off your latest website launch, a new offering, a social media platform you want to promote, and more. The sky is […]
Welcome to what many think is the trickiest page of a website: The About Page. Tricky you say? Is it about you? Is it about your customer? Do you need to share your Starbucks order and 10 other favorite things? What really matters on this page? The options are dizzying. Let’s figure it out together! […]
Website School is in session! Time to pull out our Kate Spade school supplies and get a degree in the science of Websites the Convert. The diploma will be pink. And scented. Adds a nice touch, don’t you think?! 😉 Today, we’re starting with the big kahuna: Your Website Home Page. And how to design […]
I’ve been studying and implementing branding strategies for quite a long time now. Over the years I’ve learned something: No matter how perfectly polished your graphic design elements are for your brand (logo, patterns, fonts, marks, etc.), if you leave out imagery, you are missing the mark. You can have the prettiest graphically designed brand […]
I can feel it now… I am about to make a lot of stay in your one lane niche preaching teachers shocked! I have been thinking a lot about the “Niche” conversation within the creative industry. Here is how the Finding Your Niche talk goes: Find what you are really good at and work really […]
I have BIG news. Brace yourself. It is shocking. Instagram is not my number one. In fact, Instagram pales in comparison to the one social media platform that continues to drive sales to my business: Pinterest. I’m behind the scenes experimenting with new tools and efforts to really ramp up my Pinterest strategy, but I […]
When I was behind the scenes designing my Showit 5 website, I shared a few peeks of the various lists I tackled along the way to make the new website design come to life on Instagram Stories. At the time, one of my sweet followers asked how I organized the process, so I promised her […]