I’ve got something exciting beginning today: The Bar Cart Branding Series! This series is all about giving you my go to tools, tips, and tutorials to master your own DIY Graphic Design needs, and today I am kicking the series off where my love of graphic design began – Pretty Little Hand Lettered Fonts.
Listen here, I am NO hand-drawn artist. I’m talking preschool level skills over here in the art by hand department.
But I happen to have an eye for design and what looks good visually. (Like pretty fonts that go together like PB&J!) So instead of trying to master drawing, sketching, hand lettering, calligraphy, or painting, I chose to learn how to be a graphic designer.
When I picked up a book on Photoshop, I had NO idea what I was doing. I taught myself everything I know about creating graphics in Adobe Photoshop and Illustrator. And while it was a big time investment indeed, I will never regret picking up this skill.
Because I am in control of my own branding and marketing. I have the ability to write a blog post on a whim and have a coordinating graphic ready to go within minutes. I don’t have to wait for someone else to create the graphics I need to market my business on social media or whip up a brochure to present my offerings beautifully.
And friend, I want you to have the same power at your fingertips. Sure, you could absolutely outsource all of your design needs, and there are times when I think that is necessary and warranted.
But after asking you, my direct audience, what you struggle with most in business, one of the recurring answers that landed in my inbox was a serious frustration over not being able to create graphics for your ever-growing visual marketing needs.
I hear you and I am here to help. Little by little I am going to help you master your own DIY Graphic Design hurdles so that you can confidently start making the graphics you need to put your best brand foot forward and connect with your ideal client.
Throughout this on-going series, I’m going to peel back the curtain and show you my go-to spots for free and super cheap design “helpers,” teach you step-by-step how I create graphics for all my digital marketing efforts and help you master design software without all the headaches once and for all!
With my Bar Cart Branding Series, you’ll be serving up your perfect brand cocktail in no time!
When it comes to DIY Graphic Design for your business, Typography is your best friend. If you have hired a brand designer or have an established visual brand design, chances are you have a selection of fonts. These obviously would be your most used and go to choices.
But since we are biz besties, I am going to tell you a little secret.
Shhhhhhhhhhhhhh. Don’t let anyone else hear me.
My visual brand evolves all the time.
And it happens with typography.
I have two very foundational fonts in my brand identity: Gotham and Georgia. Those two fonts are here to stay for the long haul.
But the dirty little secret I haven’t told anyone but you is that my script font changes from time to time as my design aesthetic evolves and new beautiful hand-lettered font styles emerge. I don’t ever change my logo mark (because that would be annoying to have to update ALL of my collateral!), but I will invite a new fresh font face into the mix when I find something that just works!
I can just hear brand designers everywhere crying a little right now, but I am a creature of change. I love change. Crave it. And this is my secret little way I can freshen up the look of my visual brand while keeping the foundational aspects of the design intact.
And I’m gonna just give you the nudge that if your brand is feeling a little worn, you may not need an entire re-brand just yet. Simply updating your digs with a new font pairing could give you the pep in your branding step you’ve been looking for!
So today I’m going to kick off our Bar Cart Branding with my favorite ingredient: Stunning Hand Lettered Fonts you can easily mix into your brand for a fresh new taste!
Out of the fonts above, you’ve seen Amberlight, Cantoni Pro, and Isabella all appear here and there in different designs and marketing images around MMC! And I am eyeing Masterblush as a new addition. 😉
*This post contains affiliate links. All opinions are my own and I only share about the products and services that I love most and think you will too!
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