Helping Creatives Since 2014
From the stage to right here, I share my best advice (and what I'm learning!) on magnetic branding, effective marketing, website design and copy tips, and the science of conversion.
The Actionable Advice you Need
Pick a category below to get approachable and actionable advice to help you grow your business.
DIY website design and copywriting tips to help you increase conversions now.
Marketing, Branding, and Business advice backed by 8 years and lots of late nights!
Take your Showit website to the next level with DIY design tutorials and easy tips.
One of the many reasons I LOVE Showit is the sky is the limit on custom tailoring each and every page of your website design for a unique exploring experience for your customers. One of the ways I take full advantage of the Showit drag and drop website builder is through Custom Blog Category Page […]
If you’ve ever tried to collect logos from your fancy featured press or the clients who have trusted you for some social proof on your website, you may have run into a littttttle issue: How do you put them on your website while staying on-brand? One way? Just save those JPEG logos as is and […]
When it comes to diversifying your income with a digital offer, things can go quickly from genius idea excitement to an Everest-level mountain to climb. 🗻 From creating a product to figuring out how to launch it. to email marketing, sales sequences, funnels, and more… It is enough to make your head spin before you […]
Anyone else feel like January was the entire year of 2020? It sure felt that way for me. I’m still in the sweetest world of newborn snuggles, but it isn’t always sweet. The long nights, the hard to settle cries, and the hamster wheel of eat, wake, sleep is REAL. While running the non-stop wheel, I watched quite a […]
Each and every service or product you sell is individually made up of two important things: Features and Benefits. And you need to clearly have a grip on each for every single thing you sell. In case you don’t fully understand what the difference of benefits vs features is or you need a reminder, I […]
A common mistake business owners make when they first start out and in the building phase is trying to be all things to all people. It makes perfect sense. When you are trying to ramp up your business and make the entrepreneur dream happen, it is only natural to try to do whatever you can […]
Sales funnels don’t come in a one size fits all template. The exact pieces of your sales funnel puzzle will be determined by your unique offerings, pricing, and preferences in selling. Love live video? You might want to consider a webinar or social challenge-based funnel. Prefer pre-recorded? You could try a video series based funnel. […]
Website copy isn’t the same as other types of writing. It isn’t meant to simply entertain or inform. Website copy is all about conversion. A quick Google search brings up the definition of conversion: con·ver·sion /kənˈvərZHən/ noun The process of changing or causing something to change from one form to another. Website copy is meant […]