Helping Creatives Since 2014
From the stage to right here, I share my best advice (and what I'm learning!) on magnetic branding, effective marketing, website design and copy tips, and the science of conversion.
The Actionable Advice you Need
Pick a category below to get approachable and actionable advice to help you grow your business.
DIY website design and copywriting tips to help you increase conversions now.
Marketing, Branding, and Business advice backed by 8 years and lots of late nights!
Take your Showit website to the next level with DIY design tutorials and easy tips.
Anyone else feel like January was the entire year of 2020? It sure felt that way for me. I’m still in the sweetest world of newborn snuggles, but it isn’t always sweet. The long nights, the hard to settle cries, and the hamster wheel of eat, wake, sleep is REAL. While running the non-stop wheel, I watched quite a […]
Each and every service or product you sell is individually made up of two important things: Features and Benefits. And you need to clearly have a grip on each for every single thing you sell. In case you don’t fully understand what the difference of benefits vs features is or you need a reminder, I […]
A common mistake business owners make when they first start out and in the building phase is trying to be all things to all people. It makes perfect sense. When you are trying to ramp up your business and make the entrepreneur dream happen, it is only natural to try to do whatever you can […]
Sales funnels don’t come in a one size fits all template. The exact pieces of your sales funnel puzzle will be determined by your unique offerings, pricing, and preferences in selling. Love live video? You might want to consider a webinar or social challenge-based funnel. Prefer pre-recorded? You could try a video series based funnel. […]
Website copy isn’t the same as other types of writing. It isn’t meant to simply entertain or inform. Website copy is all about conversion. A quick Google search brings up the definition of conversion: con·ver·sion /kənˈvərZHən/ noun The process of changing or causing something to change from one form to another. Website copy is meant […]
Ready to get started with passive profit? Validation is the key even when figuring out what kind of product to sell. Before you choose, make sure to ask your audience, the brands you want to work with, or your potential customers what kind of product they need and want. This very post is a direct […]
If you’ve tasted success and you know you’re onto something good you might start to wonder how you can optimize this shebang to grow it to the level of financial success you are dreaming of. It starts with a plan. When it comes to scaling, there are a lot of moving parts like Landing Pages, […]
I’m so excited to introduce you to my industry pal and copywriting genius: Jessica Jordana! I reached out to Jessica to have her share her insight on DIY website copy to help you better connect with your ideal customer and convert. I started following Jess early on in her biz. Something just drew me to […]